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How would you react? (KAYAK)

How would you react? (KAYAK)

If you won a free flight, how would you react?

This is the idea behind KAYAK’s brand activation, which has evolved over a number of years. The cat video further down was made almost entirely with AI.

Brand: Michael Gray (Creative Director, KAYAK), Alexandra Harbo (Art Director, KAYAK), and the EMEA Marketing team.
Locale: UK